Copywriting

Project: Web Copy
Client: Churchill's Garden Center
"Go to the pine if you want to learn about the pine, or to the bamboo if you want to learn about the bamboo."
—Basho, 17th-century Japanese Zen poet

Four centuries later, we at Churchill's think Basho’s advice is still sound . . .
>Home page for Web site launch (April 2002)
>Current site: www.churchillsgardens.com

Project: Travel Advertorials
"Winter in New Hampshire"
Client: State of New Hampshire
The swish of cross-country skis, the scrape of blades against ice, the whisper of snowshoes sinking into fresh powder – these are the sounds of winter in New Hampshire . . . .
>read it

Project: Travel Advertorials
"Summer in New Hampshire"
Client: State of New Hampshire
When the sun sets on a New Hampshire summer day, golden light spilling across the landscape, we suggest you settle in to a front-row seat along the shores of one of our shimmering lakes . . .
>read it

Project: Promotional Profile
Client: Greater Piscataqua Community Foundation
At the crest of the hill, where Beach Plain Road dips and rises one last time, and the view opens wide to the north, Forest Griffin is cutting hay. It is late August. The morning sun is warm, the air sweet with summer. Griffin was born here on Towle Hill Farm, more than eight decades ago . . . .
>read it

Project: Promotional Profiles
Client: Society for the Protection of New Hampshire Forests
Dawn was just breaking one morning in 1996, as Eleanor Briggs paused at the edge of a rice field in the Ayarewady Delta in Burma. The watery plain before her was dotted with feeding cranes, their slender profiles angled like remnants of some ancient script against the morning light . . . .
>read them
>see a sample designed for print publication (pdf, 376k)

Project: Poster
Client: University of
New Hampshire
Look where you can go . . . from the depths of the sea to the far reaches of outer space, UNH's College of Engineering and Physical Sciences can take you there.
>read it
>see it (pdf, 660k)

Project: Poster
Client: University of
New Hampshire
Why commute when you can join us online? . . . We can't promise you won't spill your coffee, but you'll never be stuck in traffic.
>read it
>see it (pdf, 736k)