Copywriting

The last thing Charlene Lister, 48, remembers before she lost consciousness was a rearing horse and a 12-foot metal gate yanked out of its cement footings, swinging wildly Then she blacked out. After 13 stitches in the emergency room, the doctor sent her home, proclaiming it a miracle that she was alive. . .

Shawn Christman was two stories up, working on a roof in Watsonville, Ca., when the scaffolding he was standing on collapsed, carrying him with it. He woke up a week later, and started talking immediately, but even when he asked the same question over and over again, he could never remember the answer.

The Winslowe’s View post office is a busy place—especially right about 4 in the afternoon. People stop by for their mail. Greetings are exchanged. And then, instead of leaving, people settle in. They pour themselves some coffee and pull up a chair by the stove. They chat with friends and catch up on news. . .